How can digitalization actively contribute to achieving sustainability goals?

Digitalization is not just a challenge, but a powerful tool in the fight against resource waste.

Application examples:

  1. Smart Building & Monitoring (see Block 4):
    • Sensors collect real-time data on room occupancy, temperature and air quality.
    • Energy is saved where it is not needed (e.g. automatic shutdown in empty rooms).
  2. Intelligent kitchen planning (see block 3):
    • AI systems like Winnow analyze which ingredients are frequently thrown away.
    • Result: Up to 50% less food waste within 6 months.
  3. Digitization of the supply chain (see block 5):
    • Blockchain-based systems allow tracking the origin and CO₂ footprint of individual products.
    • Optimized route planning saves fuel and CO₂ in purchasing.
  4. Internal digitalization:
    • Digital training and continuing education on sustainability topics.
    • Virtual meetings instead of traveling to internal conferences.
  5. Guest involvement:
    • Guest app with sustainability challenges (e.g., “Use a towel for 2 days – plant 1 tree”).
    • Digital feedback systems to improve ecological measures.

Conclusion:
Digitalization is like a knife – its usefulness depends on how consciously and responsibly it is used. It can be the key to a resource-efficient, data-driven, and future-proof hotel industry.