What does supply chain traceability mean and why is it essential for hotels today?

Supply chain traceability means documenting a product’s journey – from raw material origin through all processing stages to hotel delivery – in a complete, verifiable way.
Why it’s essential:

  • Legislation:
    • EU CSRD: Requires detailed sustainability reporting including supply chain risks.
    • EU EUDR: Certain products (e.g., coffee, cocoa, wood) must be proven free from post‑2020 deforestation.
  • Technology as an enabler:
    • Platforms like Sourcemap or TrusTrace map supply chains and collect certificates.
    • Blockchain ensures tamper-proof supply chain records.
    • QR codes/NFC tags give end customers direct access to origin data.
  • Risk management & brand integrity:
    • Detects risks like forced labor or banned chemicals.
    • Evidence against greenwashing, e.g., trace organic cotton from GOTS farm to OEKO‑TEX mill.